What is video marketing, and why is it essential to your business?
Video Marketing is a marketing strategy designed to promote your products or services using videos. The end goal is to increase traffic on your social and digital channels whilst entertaining your viewers.
As we have moved towards a globalised digital world, video marketing has proven to be an excellent tool for your business. According to research, more than 50% of customers prefer videos over any other kind of content, especially when it comes to corporate marketing. Regularly producing video content can lead to an 80% upsurge in your conversation rate, causing your profits to increase along with it.
A short history of video marketing
The first-ever tv commercial was produced in 1941 and was viewed by just 4000 people. The average person is now estimated to encounter between 6,000 to 10,000 ads every single day. Today, one-third of online activity is spent watching videos online, and social video generates 12 times more shares than text and images combined.
The video marketing industry is booming. However, many businesses still consider it an inaccessible service such as smaller companies on a tight budget. In fact, the cost is often the number one reason cited by companies for avoiding video advertising altogether.
Here at MotoFoto, we offer a variety of different services for different budgets. Find out how we can create high-quality video whilst protecting your companies bottom-line.
Why does every business need video marketing?
Posting regular video content will profoundly affect the popularity of your brand. Video marketing gives your company a voice. It allows your business to target your audience on a more emotional level, making video marketing an excellent way to connect with your intended audiences. If that wasn’t reason enough, mobile users share video content more frequently than ever. Did you know social video generates 12 times more shares than text and images combined?
Our top 10 tips for video marketing success
Before you start planning your video campaign, we recommend these top 10 tips to help you along.
- Decide who your intended audience is
- Clarify the end goal of your video content
- Make a decision on your companies available budget and resources.
- Narrow down the underling marketing of your content
- Choose which platform you wish to publish your video.
- Focus on creative video challenges and encourage others to participate
- Decide what metrics you will use to determine the success of your video.
- Hire us to create, edit and deliver your final video
- Publish your video
- Cross-promote your content across a variety of websites to increase its effectiveness
Getter better results from your content
The most significant step to video marketing is to set the goals you want to achieve. Make your goals measurable and achievable. A well-defined goal ensures more meaningful results from your content. Trying to run a video marketing campaign without a clear plan is like to go on a road trip without a map. Therefore, developing an effective strategy allows you to plan your route on the rocky road to success.
MotoFoto is a Manchester-based video production company. We provide corporate video production services for businesses, organisations and individuals throughout Greater Manchester, Liverpool and Cheshire area.
Want to learn more about our video production services? Why not contact us for a quote today.
Find out how video marketing can be effectively used to stand out from the crowd and grab the attention of your target market.